Privacy policy

Who We Are

East at Home Ltd (“we”, “our”, “us”) operates the website www.eastathome.com.

Registered company number: 14223781

Registered address: Unit 3 Pottinger St, Ashton-under-Lyne, OL7 0PW 

For any questions about this policy or how we handle your data, please contact us at support@eastathome.com.


The Data We Collect

We collect and process personal information to provide and improve our products and services. This includes:

  • Contact details – name, address, phone number and email (to process and deliver your orders)
  • Account details – login information if you create an account
  • Payment details – processed securely by third-party providers such as Shopify Payments, Stripe and PayPal (we do not store full card details)
  • Marketing preferences – when you sign up to our mailing list via Klaviyo
  • Reviews – collected through Judge.me or Trustpilot
  • Analytics and advertising data – cookies and pixels from Google Ads, Meta Ads and TikTok Ads to help us understand site usage and show relevant ads
  • Customer support messages – via our support tool Willdesk
  • Loyalty and rewards data – managed through Appstle


How We Use Your Data

We use your personal information to:

  • Process, deliver and communicate about your orders
  • Manage your account and loyalty rewards
  • Send service updates and respond to your enquiries
  • Send marketing emails (only if you’ve opted in)
  • Improve our website, products and advertising effectiveness
  • Meet our legal, tax and accounting obligations

We only process your personal data where we have a lawful basis under the UK GDPR, including contract performance, legal obligations, legitimate interests, or your consent.


Data Sharing

We only share information where necessary to operate our business effectively. This includes:

  • Courier partners – DHL, DPD, Royal Mail and Pimento, to deliver your orders
  • Payment processors – Shopify/Stripe and PayPal, to securely process payments
  • Marketing and analytics partners – Google, Meta, TikTok and Klaviyo, to measure and improve performance
  • Review platforms – Judge.me and Trustpilot, to collect and display customer reviews
  • Accounting and bookkeeping services – to meet financial obligations
  • Hosting and IT providers – Shopify and related tools, for secure data storage and website functionality

All partners are required to handle your data safely and in line with data protection law.


Data Retention

We keep order information for 6 years to meet accounting and tax obligations.

Marketing and account data are kept until you unsubscribe or request deletion, whichever comes first.


Cookies and Tracking

Our website uses cookies to ensure it works properly, improve your shopping experience and help us understand how people use it.

We use the Shopify default cookie banner to collect and manage consent.

You can manage or disable cookies at any time in your browser settings, though some parts of the site may not work correctly.


Your Rights

Under UK data protection law, you have the right to:

  • Access the personal data we hold about you
  • Request correction or deletion of your data
  • Withdraw consent for marketing communications at any time
  • Object to or restrict certain types of processing
  • Request a copy of your data in a portable format

To exercise any of these rights, please contact support@eastathome.com.


Data Security

We and our service providers use appropriate technical and organisational measures to keep your data secure.

Your information is stored within Shopify’s secure infrastructure and protected by encryption and access controls.


International Transfers

At present, we primarily store and process data within the UK.

Some of our service providers (such as Shopify and Klaviyo) may store data on servers outside the UK. Where this occurs, they apply adequate safeguards such as Standard Contractual Clauses to ensure your data remains protected.


Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our business or legal requirements.

The latest version will always be published on this page with the updated date shown below.

Last updated: May 2026